Monday, August 29, 2005

Media Messages and "Our" Youth

A Vision of Urban Asia/Pacific?
A Vision of Asia/Pacific in the Making?

"The typical American home has the television turned on (but not necessarily viewed) for an average of 7 hours and 13 minutes per day. As more people gain access to satellite and cable stations, these numbers will probably increase.1 By age 70, most people will have watched television for between 7 and 10 years of their lives.

The average 18-year-old has already watched 22,000 hours of te1evision (21 to 23 hours per week)--more time than he or she has spent in school (12,000 hours by the end of high school)! Young people have been exposed to 350,000 commercials by the time they turn 21.

It is easy to conclude that, for most children, TV viewing has replaced play and other types of exercise, study, and reading--not to mention human interaction. As they are growing up, children will hear more spoken words from the television than from parents and teachers. Because of this, television has a vast and powerful influence on young people's basic worldview, as well as their attitudes toward sex, food choices, alcohol, and methods of conflict resolution. "

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